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Welcome to BEAUTY FIRST STUDIOS

Beauty 1st Studios are an All-in One Film Production company that specialises in films and videos for the Cosmetics and Beauty industry.

With over 20 years knowledge & experience of the cosmetics industry and 15 years experience in online digital media combined with the expertise of an established film production studio and crew we combine innovative thinking with sector knowledge to work with you on thoughtful and imaginative ideas that will work with your brand strategy.

CREATIVE DIRECTION

CREATIVE DIRECTION

We will work closely in partnership with you on the creative direction, concept and content.

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BOUTIQUE  STUDIOS

BOUTIQUE  STUDIOS

Our on-site studio is located in a beautiful, quiet leafy area of Angel, Islington.

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GRAPHICS FX

PRODUCTION & GRAPHICS FX

The latest in graphics and animation to add an extra dimension to your videos.

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What we can do for you

In today's online word of social media beauty videos have become an essential part of every cosmetic brand's marketing plan, but how do you differentiate your brand from the others and get more viewers? Here at Beauty 1st Studios we will work with you to create unique films that are tailored to suit your brand image and target audience. We are especially focussed on working with you on your annual marketing plan to create a specific campaign to help you promote your products and services through online videos including: 

Brand FIlms
 

Promotional Films


Bringing your brand to life

How to films
 

Product Demonstrations


'How To' application guides

Founder Videos
 

Founder Videos


The story behind the brand

Photoshoots

Photoshoots


Creating beautiful imagery

As the beauty industry starts to become a key player in the realm of multichannel marketing, it has since embraced the idea of incorporating interactive digital features within its campaigns and adverts as a way to further engage consumers both online and in store. 

 

Consumers are connected to one another now more than ever, with various ways of communicating at the tips of their fingers and new technologies readily in their hands throughout the day. This creates an unlimited amount of opportunities for beauty brands to utilize multiple different touch points in order to reshape the way consumers interact with and shop with their brand. With consumers seeking advice and inspiration from one another, they are now expecting that same relationship with beauty brands.

Beauty consumers expect an effortless interaction in order to experience experimental looks and products, as well as access to the same level of information and services that they would receive either through beauty vloggers or in store customer service. 

By taking advantage of the endless opportunities that digital touchpoints offer, beauty brands will create a stronger two-way conversation with a wider audience. It is important to understand that the customer experience is increasingly starting online and from there can lead to different channels through seamless integration.

According to a survey conducted by InReality, shoppers have claimed that they use mobile devices whilst in stores in order to compare prices and to find out further information about a product. 

In the fall of 2014, Burberry created an integrated multichannel marketing approach by pushing their signature makeup line through runway shows, email blasts, and social media. Burberry created curated looks for each of the new products that they then shared on their social media platforms to engage with consumers. The social media posts gave consumers inspiration through content ranging from product imagery to sneak peaks behind the scenes of both back-stage and campaign photo shoots.

Burberry then tweeted a 35-second campaign video that featured Suki Waterhouse flawlessly applying the eye makeup herself - displaying to the viewer the ease of product application to create their signature look . Their email blast began by introducing the new mascaras, liner, and brow definer that was new to the collection and then went on to show the reader how to “create the look” through a series of photos. Burberry closed out the email with a link to the webpage specifically designed for the new makeup line, which displayed even further information and advice about their products.


By incorporating several different digital touch points within their campaign, Burberry allowed for more exploration and engagement. The only thing that Burberry’s website and email possibly lacked, was a video tutorial to demonstrate how to “create the look” in more detail for consumers who work better with moving visuals and to add a more personal interaction between the brand and its consumer.

“The number one piece of content that converts to sales is video tutorials. Those can be viewed on the go via mobile and will help impact a consumer in their buying decisions. Your brand needs to have a voice within that space" Brittany Mills, Vice President of client solutions at Nervewire Inc, New York.

Dior recently released a newspin on video tutorials by speeding up the footage and adding a more playful take on their new ranges, to boost awareness. The short film shows models behind the scenes at a Dior fashion event with several different 'Backstage Pros’ hands reaching out to show consumers how to “fix” the look on several different models. Acknowledging that the beauty industry heavily relies on visuals and utilizing visual assets, Dior’s video features over-laid text and attention-grabbing animation to further communicate their brand story.

Dior’s social media platforms then direct consumers to its Backstage Makeup School, which is a website that contains even more product information, curated looks, and video makeup tutorials that will open the door for consumers to explore and to learn more about their brand. This use of multichannel sources is an excellent example, especially since several reports have proven that customers who gather information online and through digital sources are more likely to browse in different categories online than they would in store – which translates into more overall sales.

Multichannel marketing allows for innovation and brand differentiation, which leads to growth in business as well brand awareness. The beauty sector has been slow to adopt new technologies, so beauty brands that create a strong online presence through multiple different channels will stand out from their competitors.

More about the author
Author: The Beauty Blogging Team
Senior Beauty Blogger

Get in Touch

BEAUTY 1ST STUDIOS, THE FORGE, IRON WORKS, 58 DACE ROAD, LONDON E3 2NX / Get route

T: +44 (0) 20 7099 8107

For all enquiries contact LYDIA ROSCOE
M: +44 (0) 7702 553492
E: lydia@beauty1ststudios.com